Make the power of searchHub usable for optimizing the product data before it's even indexed into the search engine. Normalize essential data fields like title, product type, etc. so all values are streamlined Empower facet cleansing and normalization for text and numeric facets -- Add number/unit conversions, so people can search in inch, cm, mm, whatever they like (MB/GB/TB is another example) Merge multiple source fields into one target field (e.g. if multiple sources for the same facet exist) Let the user decide, which facet is valuable in which section (category) of the assortment Make entity recognition available for descriptions to generate more valuable facets Verify all indexed data against searchHub query clusters for perfect matching