Objective:

Enable the ability to tag specific query clusters or individual queries with a flag that indicates they have an informational or content-driven intent. This will allow a clearer separation from transactional keywords and prevent them from distorting key performance metrics.

Background:

Some user queries are not aimed at finding products or completing a purchase, but instead seek educational content, guides, or blog articles. Currently, these queries are grouped together with transactional ones, negatively impacting KPIs such as CTR and conversion rate.

Requirements:

Ability to manually or rule-based tag clusters/queries as “informational”

Optional: Filter option in the analysis view to separate KPIs for transactional vs. informational searches

Tags should be persistent and usable in reports and dashboards

Benefits:

Clearer segmentation of search intent

More accurate evaluation of KPIs for transactional queries

Improved basis for search optimization and content strategy decisions