N
Niclas Block
We use Queries by Category a lot to identify popular assortments and improve them together with our category managers. The overview helps us see what’s currently in high demand — but we’re missing the option to track changes over time.
It would be helpful to compare the selected timeframe with a previous one (similar to what’s already possible in Performance Charts). That way, we could better understand if certain actions — like optimizing the garden furniture category — actually led to improvements.
Here’s what we’d like to see:
  • In the tile overview: the number of searches from the comparison timeframe shown in brackets.
  • Simple trend indicators (e.g. arrows up/down) to show whether performance has increased or decreased.
  • An easy way to spot optimization potential — for example, categories with high search volume but low engagement.
  • In the results table: all KPIs shown for both timeframes side by side.
This would help us evaluate the impact of our work and spot new opportunities more easily.