Introducing
Queries by Category
a new lens into intent-driven discovery.Since the beginning searchHub focuses on search intent rather than search queries and relevance. While search queries are often vague relevance depends on context and personal interests and intent represents the most stable representation.
At the core of the business model of all our customers they have to connect their users (potential buyers) that express their intents clearly via their behavior with the offered assortment.
In order to further help you optimizing this core process we are thrilled to announce our the new
Queries by Category
view which offers direct interactive insight into how the intents (search demand) distributes across your assortment. 
Together with our beta-testers we identified the following impactful benefits:
1. Deep visibility into Intent:
Understand what customers are truly looking for not just by keyword, but by product category providing a clearer picture of demand trends across your catalog. Example: Instead of just seeing “black dress,” you see growing interest in “evening wear > cocktail > sustainable fabrics.”
2. Merchandising that matches Demand:
Align product placements, promotions, and inventory with real search patterns. Optimize your assortment based on live category-level demand rather than assumptions or seasonal schedules.
3. Smarter Product Discovery:
Inform category page curation, filters, and product recommendations with actual query data—improving relevance and reducing bounce.
4. Early Trend Detection:
Spot emerging interest in niche or long-tail categories before they spike, enabling proactive buying, pricing, and marketing strategies.
5. Better AI + Search Training Data:
Feed your personalization engines, search tuning, and recommendation systems with structured, intent-rich query-to-category mappings—improving performance across the board.
6. Contextual CX Across Channels:
As discovery moves from the homepage to conversational AI, social platforms, and deep links, category-level query data helps ensure every touchpoint is aligned with real customer curiosity.
In essence, Queries by Categories turns search data into a strategic asset that helps you stay in sync with how modern shoppers explore, engage, and buy.