SearchInsights: New Performance Charts

We are excited to announce that following our recent technology migration, we are now launching a new initiative to provide deeper insights into your search data than ever before.
The first enhancement we've added to the charts is the introduction of Confidence Intervals:
KPIs naturally fluctuate over time, but the key question is whether these changes are simply random noise or indicate a systematic improvement or issue. That’s where the new Confidence Intervals come in. By factoring in historical data, they predict the expected upper and lower bounds for your KPIs.
In simple terms, if a KPI moves outside these bounds, you can be 95% confident that it’s not due to random chance, but likely reflects a systematic change—whether positive or negative.
And this is just the beginning. Over the next few weeks, we’ll be rolling out several exciting and value-adding improvements!