From the start, it has been crucial for SearchHub to place search KPIs in a broader context to provide deeper insights into the trajectory of your search quality. We often received questions about whether a particular KPI was within a "good" range, but our response was typically, "it depends." Now, with enough customers and data, we can finally offer qualitative feedback in the form of an Industry Benchmark.
As always, data on its own is just data. However, when viewed in a broader context, it can lead to valuable insights—and even actionable steps. That's why we're excited to introduce the new Industry Benchmark comparison, which provides visual insights into how your KPIs measure up against peers and market trends. We firmly believe that comparing your eCommerce search KPIs with industry benchmarks is essential for objectively evaluating performance and for setting realistic performance goals.
Following our recent roll-out of confidence intervals, we decided to maintain the same method of calculating them across a large, diverse sample of customers representing various domains. Additionally, we've introduced gradient color coding, ranging from red to green, to enhance the visual clarity of the results.
