Three years ago, we introduced our Query Interpretation Service, designed to detect true shopper intent by breaking queries down into distinct concepts.
Since then, we’ve been hard at work integrating a taxonomy classification mechanism capable of mapping shopper intent to our shopping taxonomy with over 95% precision.
After processing billions of queries and interactions, we’re thrilled to announce the launch of our Automatic Query Taxonomy Classifier, now available through the Keyword Interpretation view.
In the coming weeks and months, we’ll roll out several new features that leverage this powerful capability. For now, we’re excited to make it accessible to our users. Stay tuned!